Following the visit to the YMCA in Chelmsford, I and my group members gained an insight into what they provide to help support young people within the community; by offering many different services such as fun activities and setting up events like live bands nights. It is also a place which gives a good opportunity for those to meet new people and make new friends where they can share and relate their individual problems, as well giving advice to each other.
These young people's ages range up to the age of 18, and will all have different reasons for joining the YMCA. Problems can range from financial/work difficulties, to family/health and crime and safety issues.
From the information that was given to us about their services, it helped us understand and gain a better knowledge of what young people will want when it comes to us creating an animation to help promote the YMCA. The animation will need to stand out, be fun and most importantly appeal to young people in order for them to have an interest in joining and taking part in certain services.
At the moment, the YMCA includes various ways of promoting themselves:
- Networking sites such as Facebook and Myspace
- Word of mouth
- Small leaflets
- Visits to Primary Schools
- Emails and letters
Obviously from these types of advertisements listed, they do not have an advertisement which is in the form of a video, which clearly would help attract more people to get involved, especiall as teenagers are usually stuck indoors watching TV almost everyday. Having an animation would most certainly attract a few more of the target audience.
So, from this visit, my group have come up with several ideas with how to approach this task already. These ideas will gathered into one brainstorm for an easy overview of our thoughts.
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